Beauty Activism

In 2014 Beauty Marks Design Studios founded the Beauty activism movement by speaking out against the media industry and only collaborating with others artists and creative entrepreneurs who were also on a mission to change the dynamic of the fashion, film, and media world. Our Beauty Activism approach champions diversity, inclusivity, and self-acceptance within the beauty industry. It seeks to challenge traditional standards of beauty that often exclude or marginalize certain groups. By promoting a broader definition of beauty that embraces various skin tones, body types, and ages, beauty activism empowers individuals to express themselves authentically. We have worked with advocates & artists tirelessly to ensure that all voices are heard and represented, fostering a culture that celebrates uniqueness instead of conforming to narrow ideals. Through campaigns, community programs, and media initiatives, beauty activism inspires change, encouraging everyone to embrace their own beauty while advocating for a more inclusive industry and society.

Inclusion +

Sustainability +

Beauty +

Philanthropy

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Beauty Activism

The Beauty Mark, our symbolism of imperfect beauty & making our mark in the media industry. Learn more below.

We believe that all humans are a part of a spectrum, and that there is a responsibility and an honor in reflecting that in our work. In 2022 our beauty marks were redesigned in technicolor

The beauty mark being a personal symbol of embracing atypical mole disorder. Our skin centric approach advocates for everything from scars to sunscreen.

Watch here to Learn More…

Founder of Beauty Marks NYC Creative & Make Your Mark Studios

Ashley Ann Capone

Makeup Artist | Beauty Activist | Educator | Creative Producer


Red Lip Lesson and Tutorial at The Red Experience,

Makeup Sponsored by K love Cosmetics.

Ashley is a creative person to the core. She is fun to work with and fun to be around as a human being. She puts her heart and soul into whatever she does. That, more than anything, makes her part in whatever project she is working on, more vibrant, loving, and exciting.
— Kimmay Caldwell, Hurray Media LLC

Curve Magazine Photoshoot featuring Bambina Swimwear.

Ashley Ann Capone, Jane of All Trades.

Ashley founded Beauty Marks NYC in 2014, a makeup design company focused on her Beauty Activism methods and approach embracing imperfect beauty.

With a background in a diverse amount of creative trades, Ashley began consulting and producing for a variety of creative projects.

From film to fashion, Ashley has been a trailblazer in the industry in her holistic

approach to not just the project, but it’s process as well.

Ashley is committed to spreading tentacles of beauty out into her community, ensuring each project has a reach and impact beyond what seems possible.